OrgComm

Organizational Communication is important. Let us first try to define this concept word by word, and try to niche them together.

In the simplest term, an organization is an arrangement of people performing for a certain goal. Communication on the other hand, is the exchange of messages from a sender to a receiver, with the use of a channel or medium. These two are inseparable, organizational communication is coined because of the need of every organization for communication.

Members of organizations are considered as individuals without any form of communication, isolated. But as the exchange of messages occurs, these individuals connect with each other to form a group.

According to John Maxwell, “one is too small a number to achieve greatness.” Often, we become better and attain more will collective thoughts, resources, and strengths. This is the purpose of an organization. However, a group cannot stand without communication between its members. If this is so, the group will fail to achieve these conditions of collectivity and organization will fail.

An organization therefore needs a skilled person who could maintain its clear flow of messages. It needs someone who could manage the heart of transactions which is communication.

Some would probably think that anyone could do it. That perhaps this is an aspect of multi-tasking, that perhaps the director could handle this at the same time.

Organizational Communication is a different section of the organization as a whole. It has to be managed by a skilled person because there are areas that a regular employee/manager couldn’t understand. One tiny difference in managing communications could determine the success or failure of a transaction. That skilled person must give focus on the exchange of messages inside and outside of the organization.